About Us

Welcome to our world of creativity — where thoughtful design meets handcrafted detail.

This brand was born from a lifelong love of DIY and crafting. The journey started in 2018, when I launched a successful cake business at the age of 17. What began in the kitchen soon led to something unexpected: a cutting machine I’d bought for cake toppers unlocked a whole new passion. I found myself making custom pieces not just for my cakes, but for other bakers too.

That spark quickly turned into something much bigger. I realised how powerful my hands, tools, and ideas could be when I truly let creativity lead. Over time, I shifted fully into crafting — exploring everything from personalised decor to party favours, labels, hampers and more.

Though this business began 5 years ago, I waited to launch it properly. Like many, I’ve faced personal battles with mental health, and building this dream behind the scenes became my quiet form of therapy. Now, after years of creating in the background, I’m finally ready to share it with the world.

Every product is made with intention and care, and every order supports a dream that’s been years in the making. Whether you’re shopping for a celebration, a loved one, or something special just for you — thank you for being here. I’m beyond excited to have you along for this next chapter.

Let’s create something unforgettable together. ✨